Geralyn Reardon serves as the Executive Director for Competing For Life. She is a Certified Master Coach and motivational speaker with over 25 years experience in sports, business development and marketing. Geralyn has won acclaim from non-profit organizations and corporations alike for the creation of innovative programs that impact the lives of children. As a cancer survivor Geralyn knows the importance of healthy lifestyle choices for children. As a former athlete and the parent of a young athlete, she realizes the value of integrity, character building and leadership skills in sports. Geralyn’s ability to integrate performance creating development for extraordinary results, combined with her broad based experience in sports, multimedia marketing, event planning and fundraising provides The Competing for Life Foundation with the visionary leadership necessary to create and implement programs that will make a lasting difference in the lives of young people today and in the future.